Amazon A+ Content

Amazon A+ Content

Client: ELUN For Woman (Vitamin & Supplement Brand)
Tool: Photoshop, Canva, Amazon A+ Editor

🎯 Goal:

The client launched a women’s wellness supplement and aimed to:

  • Clearly communicate the product’s unique beauty and vitality benefits

  • Build trust through visual design and lifestyle alignment

  • Improve conversion rates on Amazon by educating shoppers in a compelling, visual format

🧩 Overview:

We created a vertically structured A+ image with the following focus areas:

  • Benefit highlights: Clearly communicated product strengths like biotin, B-vitamins, magnesium, and collagen boosters

  • Ingredient trust-building: Explained Ceylon cinnamon’s anti-inflammatory and antioxidant effects

  • Certifications: Emphasized gluten-free, vegan-friendly, and non-GMO attributes to build credibility

  • Lifestyle image: Reinforced the brand’s calming and empowering tone through peaceful imagery and clear messaging

🚀 Outcome (30 Days Post-Launch):

  • Conversion rate improved by +21% compared to the standard listing

  • Bounce rate decreased as customers scrolled through full A+ content

  • Ranked in Amazon’s Top 5 supplements for women’s energy by organic visibility (internal brand category)

 

🔍 How We Got These Results:

✅ Phase 1: Brand Alignment

  • Conducted a tone & voice interview with the client to establish visual and verbal themes

  • Audited top competitors to identify layout and language gaps

🎨 Phase 2: Visual A+ Design

  • Used soft lavender tones to support the product’s calming positioning

  • Designed split sections for quick readability: benefits, ingredients, lifestyle

  • Used checkmarks, icons, and boxed highlights to guide the reader’s eye through key selling points

📦 Phase 3: Optimization & Upload

  • Prepared compressed image file according to Amazon specs

  • Added alt text for SEO and accessibility

  • Uploaded through A+ module layout using feature and comparison formats



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