Amazon A+ Content for Children's Book
Platform: Amazon A+ Content
Client: Independent Author – Children’s Bedtime Book
Tool: Photoshop, Procreate, Amazon A+ Editor
🎯 Goal:
The client needed a captivating A+ listing to:
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Convey the emotional and magical themes of the story
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Help parents understand the book’s benefits for young readers
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Stand out in the saturated children’s bedtime category
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Drive conversions through strong storytelling and visual appeal
🧩 Overview:
We designed a narrative-driven A+ content layout focused on:
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Story Summary: A magical and emotional introduction to the plot
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Emotional Value: Showcased lessons around kindness, courage, and overcoming bedtime fears
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Audience Alignment: Clearly defined the target age range and intended reader experience
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Visual Tone: Used soft watercolor-style illustrations to match the book’s mood and nighttime theme
🚀 Outcome (45 Days Post-Launch):
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Conversion rate increased by +25% compared to previous cover-only listing
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Featured in Amazon's "Children's Books to Dream With" recommendation carousel
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Received 100+ reviews within the first 6 weeks, averaging 4.9 stars
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Parents frequently cited the A+ content as the reason they chose the book
🔍 How We Got These Results:
✅ Phase 1: Story & Persona Discovery
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Interviewed author to understand the inspiration and core emotional message
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Identified primary buying personas (parents, teachers, gift-givers)
🎨 Phase 2: Design & Illustration
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Developed custom watercolor-style visuals in Procreate to match book art
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Structured the visual flow from story hook → emotional benefits → reader fit
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Applied warm moonlight color tones (navy, gold, deep blue) to evoke calm
📦 Phase 3: Optimization & Launch
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Resized and compressed images for Amazon A+ specs
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Used feature module with split image-text blocks to keep mobile readability
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Added keyword-rich alt text for SEO enhancement and accessibility
