Amazon Ads & Growth Strategy: $2K+/Month Royalties for Chair Yoga Title

Amazon Ads & Growth Strategy: $2K+/Month Royalties for Chair Yoga Title

Platform: Amazon KDP
Client: Confidential – Fitness Trainer & Author
Campaign Type: Revenue Growth & Advertising Optimization
Date Range: April 2025
Product: Chair Yoga for Weight Loss

🎯 Goal

Following a successful launch in September 2024, the objective for this April 2025 growth phase was to:

  • Generate over $2,000/month in royalties through organic and ad-driven sales
  • Achieve and maintain #1 Best Seller status in key categories
  • Scale Amazon ad campaigns while keeping ACoS under 30%

🧩 Overview

After a successful initial launch in late 2024, this phase focused on scaling the book’s profitability and securing long-term category dominance. The author’s goal was to consistently generate $2,000+ in royalties while keeping ad costs efficient.

We focused on:

  1. Structuring and scaling Sponsored Product campaigns based on 6 months of performance data
  2. Eliminating underperforming keywords and isolating high-converting search terms
  3. Launching ASIN-targeting campaigns to capture competitor audience share
  4. Leveraging strategic pricing shifts and weekend promotions to drive conversion spikes
  5. Monitoring organic keyword movement to balance paid and free traffic

This performance-led approach helped maximize profitability without redesigning the product or altering core listing elements.

🚀 Top Performance

🟢 Reached more then $2,000+ in royalties within 30 days
 🟢 Achieved and held #1 Best Seller
 🟢 Maintained ACoS at 27% across all campaigns
🟢 Improved organic ranking for 7+ high-volume keywords

🔍 How We Did It

1️⃣ Advertising Optimization

  • Launched manual campaigns with exact match targeting for top-converting phrases
  • Used data from previous months to eliminate low-ROI keywords
  • Introduced ASIN targeting campaigns to capture competitor traffic

2️⃣ Strategic Keyword Refinement

  • Updated keyword prioritization based on actual sales attribution
  • Reorganized campaign structure to isolate high-CTR vs. high-CR terms
  • Added new mid-volume keywords to increase impressions without spiking ACoS

3️⃣ Pricing & Promotional Strategy

  • Ran time-limited price promotions aligned with ad pushes
  • Monitored CTR and CR impact of price shifts via KDP Reports + Ads Console
  • Maintained bonus structure (video access + printables) to drive higher perceived value and buyer retention

🎯 Results at a Glance

Thanks to a data-driven strategy, compelling offer design, and optimized ad execution, the book delivered impressive early performance metrics:

💰 $2,000+ in monthly royalties within the first weeks post-launch

🏆 #1 Best Seller badge earned in its primary category

📉 27% ACoS, reflecting high ad efficiency and strong listing conversion

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