Email Marketing Campaign

Email Marketing Campaign

Email Marketing Campaign
Client: Ice Creams Wheels and Tires
Tools: Mailchimp, Photoshop, Canva

🎯 Goal:

The client wanted to:

  • Promote a limited-time $50 off offer on Fittipaldi Wheels

  • Drive click-through traffic to their product and financing pages

  • Increase in-store and online engagement for their Mesa and Gilbert, AZ locations

🧩 Overview:

We crafted a bold, high-conversion email campaign with these focus points:

  • High-impact headline: “$50 OFF FITTIPALDI WHEELS” front and center

  • Urgency: Phrases like “Grab it while it’s hot!” and “Stock rolls out fast” create FOMO

  • Visual appeal: High-quality product shots of various Fittipaldi wheels displayed in a clean grid

  • Clear CTA buttons: “Claim Your $50” and “Shop Now” made for easy navigation

  • Local store details: Highlighted store locations and contact numbers for both Mesa and Gilbert

 

🚀 Outcome (30 Days Post-Launch):

  • 📈 Click Rate: Achieved a 72.8% click rate, a major leap from previous campaigns

  • 📬 Total Emails Sent: 20,384

  • 📊 High-Performance Days: Click spikes on July 12, 17, and 20 showed strong campaign momentum

  • 🏁 Top Engagement: Conversion tracked directly through the financing and store visit page links

 

🔍 How We Got These Results:

✅ Phase 1: Offer Positioning & Audience Targeting

  • Identified timing around peak summer upgrade season for vehicles

  • Used segmentation to target existing car enthusiasts and off-road upgrade customers

🎨 Phase 2: Creative Design & Copy

  • Designed bold, high-contrast visuals with performance wheel imagery

  • Reinforced trust and brand identity with Fittipaldi and Ice Creams logos

  • Balanced urgency and benefits with lifestyle alignment

📦 Phase 3: Deployment & Analytics

  • Optimized for mobile and desktop opens

  • Monitored open/click rates through Mailchimp analytics

  • Used A/B subject line testing to determine highest open rates

 

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