Facebook Ads Campaign

Facebook Ads Campaign

Facebook Ads Campaign

Tool: Meta Ads Manager

🎯 Goal:

The client wanted to:

  • Drive high-volume traffic to a specific landing page

  • Minimize cost-per-click (CPC) while scaling link engagement

  • Test the efficiency of Facebook Ads for mass reach and low-budget performance

 

🧩 Overview:

We launched a direct-response ad campaign focused on maximum link clicks at minimal spend, using a combination of creative ad copy, targeted audience filters, and budget pacing strategies.

Ad Strategy Highlights:

  • Optimized for Link Clicks using the Facebook Traffic objective

  • A/B tested 3 variations of creative to find the lowest CPC winner

  • Utilized interest-based targeting + retargeting audiences

  • Ran campaign with automatic placements across Meta’s network

  • Included clear CTA and urgency ("Learn More", "Shop Now", etc.)

 

🚀 Outcome:

30-Day Campaign Performance

  • Link Clicks: 59,183

  • Cost Per Click: $0.0127

  • Total Spend: $749.40

➡️ Achieved massive traffic volume at a hyper-efficient CPC, perfect for top-of-funnel lead generation, list-building, or brand awareness.

 

🔍 How We Got These Results:

✅ Phase 1: Strategy Setup

  • Defined goal (clicks > conversions)

  • Narrowed target audience by interest, location & behavior

  • Set low daily budgets to test creative before scaling

🎯 Phase 2: Creative Testing

  • Launched multiple visuals with value-forward headlines

  • Focused on bold contrast designs and minimal text

  • Included subtle urgency to drive faster action

📊 Phase 3: Performance Monitoring

  • Monitored cost per click daily

  • Scaled the winning creative/ad set

  • Paused underperformers to increase ROAS efficiency

 

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