Instagram Growth for Fashion Brand

Instagram Growth for Fashion Brand

Client: Utopia Store (Corsets & Beaded Bags)
Platform: Instagram
Project Focus: Organic Growth, Paid Ads, Influencer Marketing
Period: 1 Month (Feb 9 – Mar 10)
Role: Full Strategy & Execution (Content + Paid + Influencers)

🎯 Goal:

To grow the Instagram account of a fashion e-commerce brand through a clear and effective social media strategy. We focused on:

  • Building consistent brand storytelling through visuals
  • Boosting reach and engagement via Reels and influencer UGC
  • Growing followers and traffic to the website via targeted ads
  • Establishing organic discoverability in fashion/lifestyle niches

🚀 Results:

Reels drove 77.6% of all visibility, while follower growth was exponential — mostly from non-followers discovering boosted and organic content.

🧩 What I Did:

✅ 1. Strategy & Content Plan

  • Defined pillars: “Product-focused Reels”, “Styling videos”, “Unboxing”, “Aesthetic moodshots”
  • Created a visual content calendar and batch-edited content for 2–3 posts daily
  • Designed styling moodboards to match brand tone

🤝 2. Influencer Collaborations

  • Recruited micro influencers from Europe (UK, France, Spain)
  • Provided creative briefs and tracked engagement via tagged content
  • Focused on aesthetic storytelling vs. traditional product shots

🎯 3. Ads & Boosted Content

  • Promoted selected Reels to cold & warm audiences (93.9% of views via ads)
  • Targeted non-followers using interest and lookalike segments
  • Monitored ad CTR and reach to optimize creatives weekly

Back to blog