Instagram Growth Strategy: Automotive Content Growth & Engagement Boost

Instagram Growth Strategy: Automotive Content Growth & Engagement Boost

Platform: Instagram
Client: Automotive Custom Shop
Campaign Type: Organic Growth + Content Strategy + Engagement Optimization
Date Range: July 2025
Product: Custom Wheels & Automotive Builds


🎯 Goal

The primary objective was to grow visibility and engagement for a custom automotive shop’s Instagram presence by:

  1. Increasing reach among non-followers

  2. Driving up video (Reels) views and interaction rates

  3. Turning views into follows to support brand growth


🧩 Overview

We focused on tapping into the high-interest automotive content space by emphasizing custom wheel builds, vehicle aesthetics, and behind-the-scenes shop visuals. The strategy included:

  1. Consistent posting of short-form video content (Reels)

  2. Content designed to appeal to both followers and non-followers using trending audio, hooks, and clear visual value

  3. An analytics-driven approach to refine content types and formats for engagement

Key tracking metrics:

  • Total views

  • Interactions (likes, comments, saves, shares)

  • Engagement rate by content type

  • Follower growth


🚀 Top Performance

🟢 75,686 views in July — 38.4% from ads, 67.5% from non-followers
🟢 Reels drove 41.2% of total views and 72.4% of all interactions
🟢 18,651 accounts reached, a +98.0% increase vs. prior month
🟢 423 accounts engaged
🟢 Top Reel: 6,124 views organically
🔴 Follower count dipped slightly (-0.3%), with 162 new follows and 249 unfollows


🔍 How We Did It

1️⃣ Content Prioritization: Reels That Perform

  • Reels were prioritized as the core content format due to their organic reach potential.

  • Videos highlighting custom wheels, lifted trucks, and muscle cars drew the most attention.

2️⃣ Strategic Content Types

  • Reels made up the majority of both views (41.2%) and engagement (72.4%)

  • Stories and posts supported retention and behind-the-scenes content, with lower reach but targeted follower engagement.

3️⃣ Audience Targeting & Ads

  • Ads accounted for 38.4% of total views, boosting top-performing reels.

  • A focused boost strategy targeted car enthusiasts and aftermarket modification audiences.


📈 Proven Results That Drive Growth

This campaign proved how high-quality niche video content, paired with smart audience targeting, can drive visibility and interaction:

✅ Nearly 76K monthly views, reaching 18K+ accounts
✅ Strong non-follower discovery (67.5%) — key to audience growth
✅ Reels consistently outperformed all other formats for both reach and interaction
✅ Gained valuable audience data to fine-tune future content strategy


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