Online Course Platform

Platform: Google Search (SEO)
Client: Online Learning Website (Confidential)
Tool: Google Search Console
Period Analyzed: Last 3 Months

🎯 Goal:

The goal was to improve the organic visibility of a newly launched online education platform. The client wanted to:

• Start ranking for niche course-related keywords
• Gain visibility without relying on ads
• Increase organic traffic and optimize indexed content

🧩 Overview:

We implemented a full SEO strategy focusing on:

1. On-page optimization — Title tags, meta descriptions, content structure, H1/H2 usage
2. Technical SEO — Indexing fixes, mobile-friendliness, sitemap submission
3. Content — Educational blog articles and keyword-optimized landing pages
4. Search appearance — Ensured schema markup for course snippets

🚀 Outcome (Last 3 Months):

The website now ranks on page 1 for several relevant queries, and impressions and clicks are steadily increasing. CTR is healthy for a new domain, with most content placed between positions #8–11.

🔍 How We Got These Results:

✅ Phase 1: Technical Setup

• Connected GSC, fixed indexing issues
• Submitted XML sitemap and ensured HTTPS, mobile optimization

📝 Phase 2: Content Planning

• Conducted keyword research for course topics and FAQs
• Created landing pages for categories (e.g., “UX Courses”, “Freelance Business Courses”)
• Added structured data for course markup (JSON-LD)

📈 Phase 3: Monitoring & Growth

• Used GSC to track low-CTR pages and update metadata
• Monitored impressions and adjusted content every 2 weeks
• Optimized top queries using GSC → Queries tab